Print marketing is not dead but instead is growing alongside digital marketing! Print is not dead, far from it actually, with its pulse still firmly beating. In fact, many marketing experts believe 2014 and beyond has never been a …
Print still a design force!
The New York Times has graphic designer Milton Glaser, the man behind the classic I Love New York logo, critique the art of a series of craft beers from breweries like Sixpoint Brewery and Dogfish Head Craft Brewery.
Interesting take on design for product labels!
Art as a form of creative expression has been around centuries. While the mediums artists use to create have changed, their work has remained important. Through advertisement, graphic design has been making its way into our lives since we were born.
Graphic design shapes your marketing message!
After @Hannah du Plessisshared a great post about Creativity being more important for startup entrepreneurs than passion I wanted to weigh in and share related experience growing up with the right side of the brain being my dominant hemisphere (lol).
I share 5 ideas from the daughter of Gatorade’s inventor:
* Creativity Bigger Predictor Than Intelligence.
* Creativity Can Be A Hard Row To Hoe.
* Creativity & Structure.
* Creativity can be learned and taught.
* Creativity happens at intersection of disciplines.
Great post hope my hard won experience contributes something helpful.
Make cREATIVITY the foundation of your actions
There are three main types of product labels, more product label paper stocks, you should consider before going to print. Find out which is best for you. (What kind of product label should you print?
Good production points for your label graphics
Ever wonder why there are more than 350,000 leadership titles on amazon.com? The plethora of models, seminars, speakers, authors, and books on the topic confirms something I’ve been thinking for a …
Another channel to get your message out!
Twitter has been around since 2006 and many companies still struggle with how best to use the platform. When done well, twitter can be a powerful part of the integrated marketing mix. Whether you’r…
Make the most of twitter!
Printing, Graphic Design, Photography & People | Smartpress.com … That can take some time and effort to decide what you need, design it, print it, and receive it before you have to catch a plane to that trade show.
Stay organized at conferences and trade shows!
Excerpt from the article published by Social Media Examiner:
"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
These days, the name of the game is content marketing and you had better figure out how your business can participate.
Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche;
- Post a weekly news bite with a photo;
- Curate a list of top 10 helpful articles;
- Interview someone in your office or in your industry.
#2: Make it Easy to Share Your Content to Facebook on Your Website
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.
Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.
#3: Optimize Your Facebook Posts
here are basically three different ways you can post a link to your website:
- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.
- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.
- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.
#4: Optimize Other Places on Facebook to Add Links to Your Website
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
- Use your About page
- Add links to your milestones
- Add links in your photo descriptions
- Use custom tabs with links to your website
- Optimize your personal profile
With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook…”
Each step and tips are analyzed with more information. Read full original article here:
Insight to driving more traffic to your pages!